Zainab Sheriff is a Sierra Leonean artist, model, actress, activist, singer, songwriter, and entrepreneur. She gained continental recognition as a contestant on Big Brother Africa Season 7 in 2012. She has produced and acted in films such as 'Ghetto Queen' and 'Elephant in the Room', and is the CEO of Zedzee Multimedia, as well as the founder of the 'Big Sister Sierra Leone' reality TV show.